| 崔 瑜.论新媒体冲击下纸媒的生存与发展——以报纸为例[J].陕西学前师范学院学报,2016,32(12):20-24 |
| 论新媒体冲击下纸媒的生存与发展——以报纸为例 |
| Discussing on the Survival and Development of Paper Media under the Impact of New Media ——Taking Newspaper as an Example |
| 投稿时间：2016-07-10 修订日期：2016-10-08 |
| DOI：10.11995/j.issn.2095-770X.2016.12.005 |
| 中文关键词: 新媒体 纸媒 生存现状 发展方向 |
| 英文关键词: New Media Paper Media Survival Situation Development Direction |
| 基金项目: |
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| 中文摘要: |
| 互联网的发展、智能手机的普及使传统的传媒环境和格局发生了翻天覆地的变化。新媒体的崛起与壮大给以纸媒为代表的传统媒体带来了前所未有的冲击，但不可否认的是，纸媒自身依然有不可替代的优势。本文主要以报纸为例，从纸媒传播内容的深度和可信度、纸媒对于受众文化素质的要求以及纸媒的表现形式、和受众的互动等方面的特点入手，分析在新媒体的冲击下纸媒所面临的生存现状，并且在此基础上指出将来纸媒应该如何利用新媒体的技术来促进自身的发展，更好地实现新媒体与传统媒体的融合。 |
| 英文摘要: |
| The development of the Internet and the popularity of smart phones have changed the traditional media environment and the structure of the world. The rising and growth of new media brought unprecedented impact on the paper media as paper media representative. But what undeniable is that the paper media itself still has irreplaceable advantages. This paper mainly takes the newspaper as an example, started from the characteristics of the depth and credibility of the communication content of paper media, the requirement of paper media on the cultural quality of audience and audience interaction, to analyze the current living situation of paper media under the impact of new media, and pointed out how the paper media takes advantage of new media technology to promote self-development, and better achieve the integration of new media and traditional media. |
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