| 吴 锋.“小国家”如何做“大产业”？——捷克文化旅游产业发展考察报告[J].陕西学前师范学院学报,2019,35(2):128-132 |
| “小国家”如何做“大产业”？——捷克文化旅游产业发展考察报告 |
| How do "Small Countries" Operate "Big Industries"?—An Inve stigation Report on the Development of Cultural Tourism Industry in Czech |
| 投稿时间：2018-06-08 修订日期：2018-08-31 |
| DOI：10.11995/j.issn.2095-770X.2019.02.025 |
| 中文关键词: 捷克 布拉格 文化旅游 体验经济 |
| 英文关键词: Czech Prague cultural tourism experiencing economy |
| 基金项目: |
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| 摘要点击次数: 1737 |
| 全文下载次数: 4765 |
| 中文摘要: |
| 旅游业是低能耗、低排放的绿色产业，也是增加国民收入、带动经济增长的有效抓手。捷克虽然是欧洲的一个内陆小国，但其文化旅游业高度发达，是名副其实的“旅游大国”。捷克把历史文化遗产保护置于首要位置，凸显文化旅游的首要性和唯一性；注重完善公共文化设施，烘托城市文化氛围；遵循“基础景观免费+延长衍生消费产业链”的商业模式，拓展旅游收入。捷克发展文化旅游业的经验举措，如营造良好的外部环境和服务环境，打造历史文化特色，重视品牌和口碑传播等，值得我国重视和借鉴。捷克文化旅游业也有不足之处，需要我们加以鉴别，扬长避短。 |
| 英文摘要: |
| Tourism is a green industry with low energy consumption and low emissions. It is also an effective means of increased national income and stimulated economic growth. Although the Czech Republic is a small landlocked country in Europe, its cultural tourism industry is highly developed and it is a truly "tourist country." The Czech Republic placed the protection of historical and cultural heritage at the forefront, highlighted the uniqueness of cultural tourism; focused on improving public cultural facilities and enhancing the urban cultural atmosphere; and following the business model of “basic landscape free + extending the derivative consumer industrial chain” to expand tourism revenue. The Czech experience in developing cultural tourism is worthy of our country’s attention and reference, such as creating a good external environment and service environment, creating historical and cultural characteristics, and paying attention to the spread of brands and reputation. There is also a disadvantage of Czech cultural tourism that requires us to identify. |
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