| 谢红玉，刘 红，齐雨荷.媒介再现父职：“新父亲”形象与父职教育契机——基于网络短视频的内容分析[J].陕西学前师范学院学报,2024,40(4):19-27 |
| 媒介再现父职：“新父亲”形象与父职教育契机——基于网络短视频的内容分析 |
| Media Reproduction of Fatherhood： The Image of “New Father” and the Opportunity of Fatherhood Education：Content Analysis Based on On-line Video Clips |
| 投稿时间：2024-02-22 修订日期：2024-02-23 |
| DOI：10. 11995/j. issn. 2095-770X. 2024. 04. 003 |
| 中文关键词: 爸爸带娃 新父亲 媒介再现父职 短视频 内容分析 |
| 英文关键词: dads with children new fathers media reproduction of fatherhood video clips content analysis |
| 基金项目:安徽省高校人文社会科学研究重点项目（SK2018A0336） |
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| 中文摘要: |
| 随着网络短视频在日常生活中的广泛渗透，以“爸爸带娃”为主题的家庭父职生活也逐渐媒介化。以微信视频号、小红书和抖音三大主流网络平台的短视频为研究对象，采用内容分析法，探究媒介再现父职中的“新父亲”形象，以及媒介再现父职隐含的父职教育契机。研究发现：媒介再现父职以“关爱父职”为主导，关爱父职影响积极且效果良好；父亲参与意愿和参与主动性强；父亲参与的互动性较为充分；平等、亲和、睿智的父亲形象突出；引流变现下的“花式带娃”等多样化“新父亲”形象。鉴于网络传播的巨大影响力和实效性，媒介再现父职的促进路径为：推动新父职理念的传播与实践转向；设立常人榜样，实现父职教育的日常渗透；明确本土化父职研究方向，拓展父亲情感参与维度。 |
| 英文摘要: |
| With the penetration of online video clips in Chinese people’s daily life， the clips about “fathers’nursing of children” have also gradually mediated fathers’ family lives. Therefore， the article takes the video clips on the three major online platforms， namely WeChat Video， Xiaohongshu and Tiktok， as the object of the study， and employs the content analysis method to explore the image of “new fathers” in the reproduction of fatherhood in the media， as well as the potential fatherhood education opportunities implied in the media. The study found that： the media reproduction of fatherhood mainly includes “caring fatherhood”， which has a positive social impact; shows the father's willingness to participate in daily caring of their children; and shapes a more interactive fatherhood image of equality， affinity and wisdom; and also under the “flow economy” trend， diversified “new fathers” characterized with “nursing babies in a fancy way”have also emerged and spred widely. In view of the great influence and effectiveness of on-line communication， the media reproduction of fatherhood provides educational opportunities for the current fatherhood practice in China by promoting the dissemination of new fatherhood concepts and setting up role models， clarifying the direction of localized fatherhood， and expanding the dimensions of fathers’ emotional involvement. |
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