| 陈晓艳.西安市体育旅游资源评价及整合开发研究[J].陕西学前师范学院学报,2017,33(12):57-61 |
| 西安市体育旅游资源评价及整合开发研究 |
| Research on Evaluation and Integration of Sports Tourism Resources in Xi’an |
| 投稿时间：2017-06-25 |
| DOI：10.11995/j.issn.2095-770X.2017.12.013 |
| 中文关键词: 体育旅游资源 整合开发 对策建议 |
| 英文关键词: sports tourism resources integrated development countermeasures and suggestions |
| 基金项目:2015年陕西省体育局常规课题（15106）；2017西安市社会科学基金项目（17W81） |
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| 中文摘要: |
| 通过文献资料法和SWOT分析法，对西安市现有的体育旅游资源进行深入调查分析，分析西安市体育旅游资源类型及其特点，综合评价研究西安市体育旅游资源的优劣势、发展机遇以及挑战，研究西安市体育旅游产业整体发展战略，为全面整合开发西安市体育旅游资源提出了以下政策建议：推进产业间融合，共享资源；宏观调控和社会管理；培养体育旅游人才；加强市场营销，建立新形象。 |
| 英文摘要: |
| This paper analyzes the existing sports tourism resources in Xi'an by means of literature and SWOT analysis, analyzes the types and characteristics of sports tourism resources in Xi'an, and comprehensively evaluates the advantages and disadvantages of the development of sports tourism resources in Xi'an. And the challenges of the development of sports tourism industry in Xi'an as a whole strategy for the comprehensive development of Xi'an sports tourism resources to promote the integration of industry, sharing of resources; macro-control and social management; training sports tourism talent; marketing, the establishment of new image and other policies Suggest. |
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