| 苏 琨.西安市学龄前儿童亲子旅游市场行为研究[J].陕西学前师范学院学报,2017,33(9):37-41 |
| 西安市学龄前儿童亲子旅游市场行为研究 |
| A Study on Parent-child Tourism Market for Preschool Children in Xi'an |
| 投稿时间：2017-03-21 修订日期：2017-05-04 |
| DOI：10.11995/j.issn.2095-770X.2017.09.008 |
| 中文关键词: 亲子旅游 旅游市场行为 学龄前儿童 西安市 |
| 英文关键词: parent-child tourism tourism market preschool child Xi’an city |
| 基金项目:陕西省软科学项目（2015KRM166）；陕西学前师范学院资助项目（2016YBKJ050） |
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| 中文摘要: |
| 亲子旅游市场逐渐成为旅游市场中的新生力量。本文以西安市学龄前儿童为主要研究对象，通过对下辖区（县）的幼儿园抽样调查发现：（1）学龄前儿童出游比较集中，国内游的比例高达91.7%，近距离旅游以自驾游为主，景点选择上多以自然景点和人文古迹为主，安全因素是不利出游的首要因素；（2）性别、年龄与出游意愿的相关性较低，受教育程度、月收入均与出游意愿成显著相关性；（3）亲子游内容形式单一，存在基础配套设施不完善等诸多问题。最后，本文依据调研结果提出了相应的对策性建议。 |
| 英文摘要: |
| Parent-child tourism has gradually become a thriving tourist market. Questionnaire was used to investigate of the parent-child tourism status for the preschool children in Xi’an in this paper. Then the author found:(1) Most of the preschool children’s families were willing to take part in the parent-child tourism, the favorite scenic spots were landscape and cultural monuments,and safety factor was the primary factor of adverse travel;(2) the low correlation between gender, age and willingness to travel, and education level, monthly income were significantly associated with a willingness to travel;(3)facing some problem, such as the single product structure overstretched. Finally, based on the above market analysis, the paper puts forward the corresponding countermeasures. |
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